The Importance of Having a Marketing Plan

Today on the BCP Show we talk with Chuck Roydhouse. Marketing is more than just advertising a service or solution to a problem. Today’s customers are looking for so much more from the companies they work with, and your marketing plan needs to take that into consideration, and address all the ways your customers encounter and perceive your brand. So what are some of the things you should be thinking about when creating your marketing plan?

Chuck Roydhouse|011
Clean Sweep of Anne Arundel County|Roydhouse Effect|Sweep Away Cancer
To learn more about Chuck and his consulting services, head to or shoot him an email at

~Reviews also play a big part in how your business and brand appears to customers. If you’re having trouble consistently getting reviews, click here to learn about the Spark Review Engineā„¢, a review generation tool that’s proven to work, or find out more about the tool in the Special Offers section of the BCP Show app (which is FREE in the iTunes Store and Google Play Store).
~Looking for some good reads? Head to Amazon and check out Blue Collar Proud: Ten Principles for Building a Kickass Business You Love and Blue Collar Marketing: From Start-Up to Success.

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